Sunday, 12 May 2013

Time to dance

The World gone Gatsby Mad
Words by Claudia Sorace


It's the month of May. 'Well, evidently well spotted Claude' I suppose you are thinking. But there is a reason that this month is pertinent on the Hollywood calendar. It's also a pertinent date for Braudia. So, as I'm sitting at my mahogany desk on a rainy, autumn afternoon in Melbourne I am startled when Bryn, my business partner comes and sits on my desk and say's "Claude! May is here... It's the month of Gatby's release! And so, he is correct. You see, not only is Baz Lurmans "The Great Gatsby" hitting cinemas, but for May, everyone has gone Gatsby mad. 

 
Vogue's latest edition is centered entirely on the concept of the fashion and jewellery of the "Gatsby" era. Bryn is so exited because finally, it is fashionable to be old fashioned and for a man born irrefutably in the wrong era, I'm sure he's excitement is boundless because he finally feels that his chickens have come home to roost. 

So as I sit as my desk on a rainy afternoon, I ponder on whether the Gatsby influence will be a fleeting fashion trend (like last years fluro come back) or whether the opulence of the aesthetic class is here to stay. For the Runways, retro is back. But when we think "retro" with think 50's, 60's, 70's +, however we do not consider the nineteen twenties or round about 'retro'. 

Instead it's coined as the 'Gangsta or Flapper' period (in America) and the latter is a far nicer term. So how do you know if your a flapper? Well, you probably dress to compliment the period and have a dapper young medical student that you're courting named 'Henry'. Henry takes you rowing and for picnics and everything is wonderful until you see the browser history on his iPhone 5 - in which case you find out that Henry, is actually into 'furry' extra curricular and in which case, you decide to break up with him and laugh about the experience with your friends. 

So in this technical age, where Henry can get his kicks easier, quicker and without leaving his house, and you (trying to be all dapper in your flapper, which is incorrect nineteen twenties terminology for me, because in fact a 'dapper' was, in those days a 'flappers' father) happen to want an old school romance. See the thing is, half of the nineteen twenties 'Gatsby' glamour is made up of just that, 'romance'. Why? Well it's untainted, sure people still drank, cheated and threw their chaise lounge's out of hotel windows, they didn't, however publicize it. So, essentially, 'Henry' was the perfect man. By perfect man, I mean it wasn't recorded on friend finder where he relents his seedy goings on, or was incriminated by Facebook tags. 

But what else attracts us to Gatsby? Well, of course the glamour. It's essentially what everyone woman (in her right mind) wants; glamour and romance. We liken to Gatsby, because let's face it - if Leonardo DiCaprio is offering it up...who is going to say no? 

The reason the Gatsby era is so appealing is because that all important glamour equates to people trying harder. Think about the ever popular Downtown Abbey, and the eloquence it promotes. Why do we love it? Because the men wear tuxes and the ladies spend lots of time finger waving their hair.

I say now, that you should enjoy reminiscing the 'jazz period', even if you never lived through it. There's no actual going back for us tech age folks, but for an evening - take your other half or fabulous friends and transport yourself back to a time when love and romance were untouched by the limitless technology we possess today. What's more? Leo may be looking older these days, but lets he honest. We'd all still have a go... 

The Great Gatsby opens in cinemas on the 30th of May.
Snatch the June Edition of Australian Vogue for further Gatsby Madness. 

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