BraudiaGM

David Jones Autumn Launch

“Ready or not!”

"Release the hounds…tooth!"

Bryn Thomas - Business Director and Men's Fashion Enthusiast!

"I could only love these clothes more if they were on me!"

For those in the fashion industry, one soon becomes familiar with the workings of a fashion event; the late starts, the free champagne (I have to admit this often entices me a lot quicker into the door), the schmoozing with the right people and the colossal amount of air kisses (seriously if Melbourne thought it was in the midst of a gastro outbreak, wait until tomorrow!), and naturally of course, those free little gift bags full of goodies, that even the most modest ‘fashionista’ will feel no guilt over, after cat fighting with someone over the last ones, or steamrolling through some poor innocent Nona to get their hands on one (Trust me, I have actually seen this happen!).

This evening was naturally no different, except of course the clothing was new, and I had to forego my fashion life-partner Claudia. Unfortunately, due to tight schedules, the gastro outbreak previously mentioned etc, I was to face this event on my own. So I must apologise now my dear reader, I admit being male will somewhat limit my ‘fashion vocabulary’. However, I do take pride in being able to dress myself properly, and although I do know the difference between herringbone and hound’s-tooth, I will try and refrain from describing garments like “The dress was pink and pretty.” from hereon in.

David Jones is celebrating its 175^th year, and as such showcased around thirty designers from its portfolio on the opening night. I am told this event sold out, so those unable to get tickets, don’t panic! Ladies put down that Eversharp Schick, I urge you not to get too distraught. Obviously being a Department store, the clothing was highly commercial and I’m sure you can have a looksee at the garments in your nearest store.

“So the damn clothes!?” I’m sure your cogitating about now. Having such an array of designers (both male and female garments as well) allowed for a very eclectic combination of clothing. There were however, some apparent traditional Autumn trends exhibited. This included soft natural tones mixed with traditional Autumn oranges and browns. Which in my opinion is a rather safe option for designers. There were however, some garments that stepped away from the habitual Autumn colours, with some designers exhibiting fresh, bright prints, pop colours and ‘chic’ black and gold evening wear. There was also the ever-present bold leopard print, which never seems to stray far from the runway, and is only caught by the hungry hands of consumers willing to stand out in a crowd (My business partner Claude will rejoice that she can get her “raw” on for yet another season!).

Jack London kicked off the men’s wear with an eye opening red tartan cardigan. Unfortunately, this was the end of bold statements for men. This was quickly followed by less perceptible cardigans for the more conservative male. Followed by tailored jackets in navy and khaki colours. Garments were also mixed with softer tartan trousers.

Lee Mathews shortly followed with knits in natural tones, followed by Zanerobepresenting comfortable shoal neck knits. Brent Wilson’s garments exuberated ‘swanky farmer meets casual professional’ with check shirts accessorised with bow ties and trilby hats.

Naturally, women’s wear was a lot more eye catching. Good news 80s obsessed fans! It appears the vintage 80s bomber jacket is back in (again!). This was revealed in collections by Lisa Ho and Romance was Born. A special mention must also go to Alice McCall’s Peacock print collection, which was everything but dull.

I feel I must also mention Easton Pearson’s pieces, which somehow managed to blend ‘tribal colours with a sassy sailor’ look, and Ginger & Smart’s ‘Tetras pop print’ dress was different, but somewhat puzzling…

My favourite? My preferred designer for the evening was Mary Katrantzou. For me, the outfits really stood out from the other designers, and no wonder though, I soon found out she was an international guest designer. Her garments employed fresh prints on white outfits, with ‘poncho’ style shoulders. Think Aztec prints mixed with a ‘par avion’ feel, and my immediate feeling was ‘holiday’. And who doesn’t like a holiday? The ‘coathanger’ print dress also appeared to be hit with the ‘tweens’ in front me too.

So my fashion friends, there’s a quick wrap of the opening show of L’Oreal Melbourne fashion week, from a somewhat male perspective. The show honestly consisted of something that would suit all tastes, from the flamingly flamboyant, to the more modest type. Gentlemen, as always our options are a little limited, but sharp nonetheless. If anyone is on the lookout for a new Autumn/Winter wardrobe (and let’s face it, who isn’t?), then there is no other store like…well you know the rest!